Author: Charles (Page 2)

Top SEO Trends In 2018

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Online visibility is an integral component to any businesses strategy, however the digital environment is in a continual state of change so it’s paramount to stay on top of these changes to make sure that your online presence is optimised. Google releases between 500 and 600 updates each year, with the majority of them merely tweaking their secretive search ranking algorithm. With Google being such a powerful force in today’s digital world, Search Engine Optimisation (SEO) has become progressively important for companies to increase their website traffic, customer engagement, and ultimately their sales.

User behaviour is transforming rapidly with new technology, so Google must track these changes and upgrade their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to flourish online, they too must remain on top of the changing trends in SEO. In fact, using old SEO methods can lead to penalties that lower a website’s search engine results page (SERP) listings, so here we’ll look at the top SEO trends to consider for your website in 2018.

Voice Search

Lots of users are now preferring to utilise voice searches as opposed to conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are quicker and more convenient, which is why it isn’t surprising that 1 in 5 online searches originate from voice queries. If the current rise in voice searches continues at the same speed, pretty much half of all online searches will be carried out via speech by the year 2020!

What this means for websites is that they should begin blending more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be accompanied by a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will still be a pivotal component in determining SERP listings in 2018. Generating valuable links to reputable websites is still the easiest way for Google to ascertain if a website is trusted, so adding value through quality links that helps you develop an authority in your target niche is a fantastic strategy.

Having said this, the trend towards link building is now more long-term, so having links from sites relevant to your industry and referral traffic will be very beneficial in the future.

Mobile Optimisation

Since 2015, online searches using mobile devices has exceeded that from computers, so Google has made it very clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has disclosed that they are experimenting with mobile-first indexing, which clearly signifies that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is most definitely the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will undeniably favour those with quicker speeds. As a matter of fact, Google has established an open source project that helps websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) enables individual web pages to load 4 times quicker than regular pages, and uses only 10% of the data in doing so!

While AMP is not directly influencing SERP listings yet, it will affect other areas closely related to Google’s search results algorithm, such as bounce rate and session duration of users. AMP can be quickly installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Even though traditional SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is prioritising in the future which may noticeably alter the practice of SEO. It’s clear that SEO is already adjusting to stay up to date with changes in user behaviour and to maximise the overall user experience. By recognising the latest SEO trends and implementing strategies now, your website will be optimised and ready to receive targeted customers from higher SERP listings.

If you have any queries or concerns about how you can optimise your website to adapt to the latest SEO trends, connect with Internet Marketing Experts Dubbo on 1300 595 013, or visit their website for further details: http://internetmarketingexpertsdubbo.com.au

 

Social Media Marketing – Say More On Twitter

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The day has finally come where Twitter users can share their dissatisfaction with the 140 character limit in more detail, since Twitter has formally confirmed that they have inflated the character limit to 280 per Tweet!

The social networking company, which was introduced in 2006, grew swiftly to become one of the most celebrated social media sites around the globe, however recent declines in growth induced the social media giant to make some modifications. Twitter distinguishes itself from other social media networks with its ‘microblogging’ feature, which is greatly unique to comparable social media sites like Facebook and Google Plus. Twitter has just over 330 million users that send nearly 6,000 Tweets per second.

Despite the 140 character limit that fervently defined the social networking site, Twitter stated on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After performing a series of tests over the last few months, Twitter decided that they wanted to expand the character limit, but only where needed. Countries like South Korea, Japan, and China will stay at the 140 character limit, only because there’s no demand for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English conversely, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After carrying out a variety of tests to certain users, Twitter gained valuable results and deemed the 240 character limit would be favourable for most users. Due to the fact that 9% of English users were hitting the 140 character mark, many would have to spend time modifying their Tweets to make sure that they didn’t need to send several messages. Plus, users would now have the ability to easily fit their views into a single Tweet, so they could say what was on their mind and send them much faster than before.

The question is, what influence will this have for internet marketers and SEO specialists? Here are a few changes that they can expect to see.

Increased engagement

Since Twitter extended the character limit, users have experienced a higher level of responses which brought about more followers. Visibly, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers combined with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have smaller threads of conversations, considering that they can fit more content into a single message. Users with long threads of conversations described that it can often times be problematic to follow and respond to. In addition, brands are enjoying the longer Tweets as it enables them to fit more comprehensive information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the growth of companies using social media as a channel to deal with customer service matters, customers can now convey an issue in more detail on Twitter which is advantageous for both the customer and the business, as communication is significantly enhanced. Prior to this update, many users would have chosen other social netowrks like Facebook to report customer service issues due to the fact that the character limit was too constricting.

More Creativity

Longer Tweets means that organisations can heighten the creativity of their communication with their target audience through storytelling, Q&A’s, and more engaging Twitter Chats. Businesses would typically have to use other social media platforms if they needed to get creative, however brands can now successfully use longer text to their advantage by interacting with their audience on a more personal level.

Even though some users have suggested that the increase in character limit by Twitter makes them more similar to other social media networks, the vast majority of users appear to be very satisfied with their latest update. Nothing is set in stone in social media, as making changes to keep up with shifting user behaviour is critical for survival. For the time being though, both users and marketing specialists seem to have emerged the winner!

If you require any guidance about how your company can leverage the increased character limit to your advantage on Twitter, just reach out to Internet Marketing Experts Dubbo by phoning 1300 595 013, or alternatively visit their website for additional information: http://internetmarketingexpertsdubbo.com.au

An Overview Of SSL Changes – What It Means For Your Website

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In today’s ever-changing digital landscape, it’s necessary that companies Google’s best practices to make sure that they stay competitive in their respective online markets. With Google being the most commanding and influential company on the internet, it’s necessary for them to keep abreast of all the threats and opportunities that the internet offers. Accordingly, Google releases a multitude of updates each year: new features, bug fixes, and the majority pertaining to the very secretive Google search ranking algorithm.

What’s important though, is that all online companies that use Google-related services (essentially every online company), are aware of extensive changes that may bear upon their SEO, performance, and ultimately their bottom-line. The internet is in a perpetual state of change, so online firms need to be versatile and conform with new Google updates as quickly as possible to make sure that they aren’t negatively impacted by these new releases.

The biggest Google update that has recently affected online companies pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is used by nearly 50% of all online users, so it’s really important that online providers incorporate the specific changes as quickly as possible if they wish to prevent any adverse consequences.

What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has reformed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is saved in a plain text file), they are vulnerable to phishing sites that can essentially steal this information from consumers that wrongly believe they are giving their personal information to a genuine business. The Google Chrome browser will start marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will surely have an effect on millions of websites across the globe. Before the change, many non-secured websites weren’t affected by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become worried of falling victim to harmful attacks if they input their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?
For online providers that wish to secure their previously non-secured (HTTP) web pages, they will need to encrypt the information being exchanged between their clients and their web server by incorporating an SSL certificate. Google are distinctly pushing for a more secure internet than ever before, and they’ve chosen SSL encryption as a vehicle to do this. For website owners who wish to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at website developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?
The recent Google update implies that HTTPS and SSL encryption will become the norm across all web pages on the web. One way or another, each online enterprise will have to secure their web pages using SSL encryption whether they like it or not, or users will simply go with a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a considerable increase in phishing sites using HTTPS also. Phishing sites can simply use fictitious SSL certificates to circumvent the ‘NOT SECURE’ warning by Google Chrome and make their websites appear valid. This will make the differentiation between phishing sites and real websites more difficult than ever. Online businesses that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the web since it will be exceptionally difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites employ SSL certificates to validate their authenticity will only increase the number of phishing sites that do the same. At the end of the day, however, SSL encryption will gradually become compulsory, so if you need any support in securing your website with SSL encryption, consult the digital specialists at Internet Marketing Experts Dubbo by calling 1300 595 013, or visit their website for more information: http://internetmarketingexpertsdubbo.com.au

Why You Should Have A WordPress Site

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So, you’ve got a fantastic business idea and you’ve made the decision you’re going to construct and publish your own website. Well, as you most likely know, there are many things to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the logos, the online store – the list goes on. But essentially, what’s most important when building a new website is the platform you choose. There’s a variety of website platforms available with an array of diverse features, targeting the entire spectrum of developers from novices to specialists. You’ll ask for suggestions on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can naturally be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five persuasive arguments as to why WordPress is the best platform to use, irrespective of your website development skills and abilities.

 

WordPress is user-friendly and manage

 

WordPress is exceptionally easy to use so you don’t need to be an expert HTML coder to develop an effective and powerful website. The setup process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t have to stress over not taking advantage of all the latest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is remarkably SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important component to any website so having in-built features that seamlessly make your website SEO-friendly is priceless. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site genuinely attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll discuss WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to design any type of website you like. WordPress is also open source which means that the source code is obtainable for anyone to modify, edit and create different themes and plugins with an assortment of features and release these to the community. Now, there are more than 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any inquiries or concerns about anything WordPress related, there are essentially thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s incredibly important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Thankfully most WordPress themes are designed to be mobile responsive, meaning that whatever device your visitors are using, WordPress websites will systematically alter the appearance of your website to match. WordPress also enables you to work on both of your mobile website and PC website independently, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

Today, website security is critical so naturally WordPress has high security standards. Nearly 25% of websites are created on WordPress so hackers are continually attempting to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing regular updates that neutralises these threats. Bear in mind, it’s also important for you to be using a secure device when accessing your WordPress account, so make sure that you utilise standard security tools on your device and only install credible plugins from trusted sources.

 

As you can see, WordPress has a range of superior features that simply make it the best website platform on the market today. Although there are many other reasons why WordPress is a great choice for your website, this article just focuses on five of these: WordPress is remarkably user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to build a practical and powerful website? If you have any queries about how you can further optimise your website, get in touch with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://internetmarketingexpertsdubbo.com.au

 

Top Tips For The best Email Sequences

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Having worked as a sales rep for numerous tech start-ups, I can’t even begin to explain the importance of sending email sequences that sell. Automated emails are fabulous because they substantially reduce the workload for a sales rep, nevertheless nowadays, everybody can identify with discovering an assortment of email sequences lurking in their inbox on a daily basis that just frustrate us because we need to click two buttons to get rid of them!

 

Not nearly enough business owners invest the time and effort in creating effective email sequences that essentially sell their product. Producing useful email sequences is both a science and an art, and if done effectively, can lead to incredible results. Having hundreds of potential customers on an email list isn’t going to deliver any income if you can’t sell your product. So, here’s 4 tips on how to develop a great email sequence that will convert your leads into sales.

 

Tip 1 – First Impressions Count

 

The age old saying ‘make a good first impression’ is very relevant when it relates to email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not appealing enough, they merely won’t open it. Needless to say, the subject lines of an email are critical when it comes to conversion rates. Here are some stats which emphasises their importance:

 

One-third of email recipients will open an email based completely on the subject line

Nearly 70% of email recipients will determine if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4-7 words in the subject line.

 

The key to prosperous subject lines is solving your prospects problems in as little words as possible. For instance, effective subject lines include, “Common questions about university”, “Common questions about interest rates”, etc. Think of your prospects problems and target your subject lines to solve that problem succinctly. You can monitor your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

 

Tip 2 – Write Well-Crafted Content

 

After a recipient has opened an email, it’s important that you deliver a value proposition in the context of their problem immediately. Forget beginning the email with your name and job title; you must give your recipients a good reason to continue reading the email. Hence, begin your email with some relevant information they can relate to, like company news or their opinion to an event via Twitter or an online blog, then get into the value proposition in the second & third sentences.

 

Your value proposition should be structured like this:.

 

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to speak more about it, let me know.

I recently collaborated with another organisation with [positive benefit]. Is this something that would be beneficial for [company name]?

 

It’s essential that you get to the point swiftly and keep the content focused on the objectives of your prospect.

 

Tip 3 – Throw out the tedious ‘Welcome Email’

 

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s ultimately dead-wood and if you’re going to send a welcome email, make sure that you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

 

Tip 4 – Always Be Helpful

 

The fact of the matter is that even a wonderful first email may not get a reaction from the recipient. It’s understandable; people are busy and have prerogatives, so I recommend sending two or three follow-up emails as part of your email sequence. It’s easy to forget an email that you’re interested in, but an effective follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also feature your value propositions, and further information that is helpful to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly recommend using this application to aid you with your email sequences.

 

The value of developing effective and actionable email sequences can have a remarkable affect on your conversion rates and sales. There are many variables that you need to consider when designing your email sequences, but this article features the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly worthwhile in seeking advice from digital marketing experts that can assist you. Contact the team at Internet Marketing Experts Dubbo today on 1300 595 013 or visit their website: http://internetmarketingexpertsdubbo.com.au.