SEO is viewed by many to be a magical creature with tremendous powers. Understanding precisely how SEO works and all the various ways to enhance your website’s SEO score can be extremely challenging and time-consuming. Nonetheless, it is a critical component of any internet marketing plan and will practically make or break a firm in some sectors. Many industry experts consider SEO to be one of the most effective forms of advertising, so continuously improving your SEO should be a priority if you intend to increase your website visits and earnings.
It’s very difficult to keep up to date with SEO best practices and standards as they change regularly, so it’s encouraged that you seek specialist advice regarding your SEO and online marketing strategy. Having said that, there are some quick and simple ways that you can strengthen your SEO, even with even a basic level of IT understanding, so here is a quick overview on some easy ways to improve your SEO today.
Content is King
When it relates to SEO, content is king. So, ensure you have high-quality, well-written and original content that is relevant for your target audience. Updating your content frequently is also key so don’t leave your content stagnant for years because there’s no need to update it. Integrating a blog into your website is always great for SEO because new content is consistently being added and search engines love identifying new content and will increase your rankings if this happens regularly.
Ensure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the individual webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can browse your website to discover the information they’re searching for. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will recognise this and subsequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are less than three links from the homepage. If your website isn’t flat, then you can easily fix this by creating extra navigation menus or additional internal links.
Ensure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in gauging the relevancy to a user’s search. Don’t forget, Google wants each user to have the best experience as possible, so it will always rank the most relevant websites the highest.
Meta titles gives the user a quick insight into the content of each web page to make sure that it is relevant. Each meta title should incorporate a primary and secondary keyword that is appropriate for that webpage, together with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no longer than 60 characters, or Google will trim your meta title which looks messy and unprofessional. Having high-quality and meta titles are important in optimising your web pages for SEO.
Meta descriptions are essentially condensed outlines of the content of the web page. Even though meta descriptions don’t directly influence ranking algorithms, they are still meaningful as search engines will often use the summary in search results snippets when they believe a web page’s meta description effectively reflects the content of the web page. Unique and accurate meta descriptions including keywords will help improve your click-through rates (CTR’s) and website visitors, which will consequently lead to increased revenue. Meta descriptions should generally be between 150 and 160 characters in length.
Ensure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as practical and clean as possible. There should no excessive strings or parameters including key phrases in any of your URL’s. You can possibly identify with this if you’ve ever clicked on a very long hyperlink. If so, then you’ll probably agree that they look disorganised and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to worry about it!
Alternatively, if you’re using another website platform and you already have an established website, it’s best to seek professional advice in regards to changing your URL structure because doing this means that you’ll lose all your links, and therefore your SEO value. Digital marketing specialists will be able to change your URL structure and reduce the effect on your SEO score. If you find yourself in this position, then speak with the team at Internet Marketing Experts Dubbo on 1300 595 013 or visit their website: http://internetmarketingexpertsdubbo.com.au