Seo (Page 11)

The Battle of the Brands

Your Website SEO Strategy in Dubbo is still considerably about keywords, but there is one issue that some agencies face when they try to optimise for distinct Keywords.

A Pay Per Click or AdWords campaign will help you find out about which keywords perform well in your niche and boost your Website SEO Strategy. I recall I think I devoted about a year stressing about one specific keyword that, regardless of what I did, I could not get on the very first page of Google. The reason was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google in spite of all your SEO efforts will certainly never rank a non-branded site in front of the branded sites.

For example, if you sell Yamaha Pianos in a store in Dubbo, it would be excellent if for anybody that searches for ‘Yamaha’ in Dubbo your site will show up but it most likely won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will usually reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some seller of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.

However, I realised the magic of long tail keywords. Once I figured out that I could reign over all sorts of long tail searches it was easy to shift my focus and enhance my Website SEO Strategy. Once I had re-directed my strategy the visits to my websites enhanced massively. So take it from me, living life in the long tail is really worthwhile. Don’t forget – Your Website SEO Strategy refers to making money, not where you show up in a Google search.

If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au

Digital Advertising Dubbo – Your Essential starting resource for your SEO and Marketing Strategy.

Digital Advertising in Dubbo is so significant in spite of if you are a local business or a large business. And if you have tried your hand at SEO and Marketing, or even if you have no idea where to kick off then this is a fantastic place to start off.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Over the previous ten years I have invested a ludicrous amount of money and energy finding out the best way to have my websites creating income. If I had not had such bad experiences I don’t think I would ever been forced into learning this stuff for myself. So keep in mind, and pay attention to a few of the lessons I have learnt so you can get the very best start possible, especially if you are a small company owner in Dubbo, or if you are just starting with Digital Advertising.

1.) The biggest point that I wish to explain is that your SEO Campaign will take time and you cannot be hesitant. I don’t want you to be gambling away your life saving on some passing trend, but rather I want to try and make you aware that you can’t succeed without passion.

– When you have your first advertising and marketing campaign. Don’t put in $2 and make a fuss that it didn’t do the job. You need to make a decision.

– You also can’t just manage your campaign for a day. It takes at the very least a week to get a proper respect for an ad’s success.

2.) When you are creating content, don’t just duplicate everyone else, your Digital Advertising are going to be far more desirable if you be unique and look to what is missing from your industry. The best thing you can do is to fill up the gaps in our niche business. This means that if everybody seems to be moving to blogs, produce infographics. Think outside the box, invest in video software and produce something distinct.

3.) Look to creating a calendar to keep an eye on your content. This will help you not only recall what sort of posts or content you have made, but is necessary for planning ahead. One of my favourite ways to increase engagement is to look back over past months or years of content and upgrade blogs, or rediscuss ideas, and don’t merely use this for your Digital Advertising or content creation, think outside the box, get organised and begin to see what is being effective, and what still needs improvement.

4.) Some resources that I would recommend that you look into include some terrific research tools as Google Adwords’ Keyword Planner tool and ubbersuggest if you want something unique.

– If you want to generate graphics, www.canva.com is great, straightforward and easy to use for all your graphics needs, it is click and drop with plenty of pre-sets.

– When developing infographics, investigate https://infogr.am/ it is a quick way to create a visual representation of data or information without needing to employ a designer or resort to using Microsoft Excel pie charts.

– And also one tool for an neglected area is https://followup.cc/ it is a Gmail plugin which will help you through scheduling and planning because it lets your take note of customers and contacts that you should follow up with. It gives you email reminders and lets you keep track of people so that you can boost your efficiency and guarantee a more professional reputation to your contacts.

5.) Essentially when it comes to measuring the success of your Digital Advertising, it can possibly be rather challenging to see how your business is going compared with your competition in Dubbo or perhaps even around the country. But the ideal way to get a real impression is to not fall into the trap of appearing only at the general ‘reach’ of your content, but rather its ‘consumption. This means the number of times it has been downloaded, clicked on, commented on, viewed, shared, and essentially the amount of revenue it may be said to have generated. You must look at all of this data, and see what the real result has been because while there may be thousands or millions of customers looking at your content as a Dubbo company, if nobody engages with it, then it is a wasted effort.

As the CEO of Internet Marketing Experts Dubbo I have seen a number of the best, and worst attempts at Digital Advertising and so we don’t waste any time or your effort in developing real results for SEO campaigns. To find out more contact us on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au.

Is your online security a problem?

SEO in Dubbo is something where many business end up stressing over keywords and social media, but take shortcuts that leave themselves unprotected. And so I plan to show you a few tips and tricks I have picked up that can help you as a small business in Dubbo to make sure you are not risking your security. The majority of these tips are centred on WordPress considering that it is the most commonly used platform, and there are many really basic ways that help make it much safer.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

There is an incredibly large number of people that visit us because their WordPress site has been hacked. It can vary from some terrible things such as having data and information stolen, to even getting some malicious sites set up ads that you don’t want.

So my first piece of advice has to do with passwords. Lots of people do not have a strong enough password because they either use the same one for every little thing, or it is something really common. Do not use your date of birth, your dogs name, or your email name. you want letters, numbers and symbols. It may be annoying to remember but there are clever ways to think about this. One that I have seen used really well is to pick something easy to recollect, such as a date, but spell it out. For example, if your Dubbo business was opened up on the 23rd of January, perhaps think about a password that is twenty3JAN– it is still simple to remember, but far more challenging to guess. Same rules apply to your username– please do not have it set as ‘admin’.

Next, I want you to make sure you take a look at security plug-ins. These are really important and really easy to get access to in WordPress. I would suggest that you search for these ones– I have used one myself for ages, and I have had patrons that love the other two.

  • Bulletproof security.
  • WordFence.
  • Exploit Scanner.

My final piece of security advice for you is to avoid free themes and get something with far better security. Most business that have security issues have just gone with a pretty, free theme that is straightforward but has far too many areas that can be abused. Don’t get me wrong, a lot of themes are secure enough to use, but it isn’t always the case, so I tell people to simply invest $20 and get a good one which is known for security. I would suggest looking at www.envato.com they have some brilliant themes, and even have some premium themes for free as part of their monthly specials.

That’s everything I have to say, just 3 quick, practical pieces of advice that you can execute this very day if you want to save yourself pain and suffering down the track. Update your password, get a security plug-in, and invest in a good theme. Your SEO campaign is not going to do you any good if your website is open to security threats and no one trusts you anymore. If you have any security concerns at the moment, or you want to learn more about what else you can do with SEO feel free to contact us here at Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au.

SEO Advertising Dubbo — What will 2016 hold for local small business?

SEO Advertising in Dubbo is a sophisticated matter, and as we enter into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them later. This is of course, challenging. You can never ever figure out what is around the bend, but if you figure out the fundamental parts of the past and look for trends you can get a better comprehension. This is specifically true for SEO. I want to try and point out to you a couple of the major news that have been coming out in 2015 throughout the Dubbo SEO market and the globe. From this with any luck together we can try and determine where to focus our efforts, this will be especially useful if you are a local Dubbo business.

Think Local

This is the largest developing trend and it is going to keep increasing in importance. This means that if you are anDubbo company and you are looking for local customers, then this is fantastic. Starting with the changes from Google Pigeon, we saw a developing trend that local Dubbo searches were actually ranking higher than business with national headquarters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more considering the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also thinking about the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be appearing even more in 2016, so look out for them to help with your local search efforts.

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Local-boosting tech patterns.

There are a few technology areas which are quickly growing abroad and are starting to emerge in Australia and it won’t be very long before they gain appeal in Dubbo.

Mobile wallets

Internet Marketing Experts,Internet Marketing Experts Dubbo,Digital Marketing Dubbo,Online Marketing Dubbo,internetmarketingexpertsdubbo

Society is becoming more and more used to lugging around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are working towards mobile wallets. This will mean 2 points for a local Dubbo business. 1– you have to be taking note of growing trends, and make sure you have the capability to actually let people pay– for example, if you are yet to obtain a PayWave or RFID reader for your ship, then get one. And 2– you can start benefiting from the mobile nature of paying. This means advertising and marketing, coupons and other fantastic deals that you can send out to people on their phones and therefore directly into their wallets.

Beacons

Beacons are a little something that has had expanding use overseas and we are discovering them locally now too, but they are essentially other ways of getting specials to people locally. It works through Bluetooth, or even a free Wi-Fi, and it just simply provides information or a discount to people who are connected or sign up to the Beacon. This means that customers at your Dubbo store, or even walking past the area will be given more motivation to actually enter the store and make a purchase. It’s a creative promotion and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.

Apps.

We also will see even greater use of Apps such as Snapchat and Periscope for unusual ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell employing these apps. It is amazing how men and women can keep reinventing ways to get their business out there, and the same could be done for your local company in Dubbo. Be creative and even analyze what other individuals have done, especially when it comes to social media– if you see a little something you like, take note of it and find a way to incorporate a similar idea into you own strategy.

My concluding pieces of parting suggestions– and these are things that you should do at this moment, today– would be to sign up to an all new Social Media account. Facebook, Google +, Instagram, Pinterest. Choose one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your credibility at a local Dubbo level, and also boost your authority and perhaps even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will perhaps notice that the future actually looks good for Local businesses with trends and technology promoting even greater interaction at a ‘community’ level. This is great for Dubbo businesses, and so I hope that you are as delighted as I am. With that in mind, if you are looking for more SEO advice, or are looking to boost your SEO efforts, then contact Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au