Digital SEO Marketing is an Iceberg – Don’t let your Dubbo operation sink
Digital SEO Marketing seems to be relating to ‘looking good for Google’ and it is about keywords and Links. This is true … but it is even so much bigger than that, and so if you are thinking about SEO in Dubbo I want you to start off considering SEO in 2 ways – ‘on-site’ and ‘off-site’.
On-site SEO is your content and website infrastructure – your keywords and web design
Off-site SEO is how other online providers refer to your website – Your links and social profile
Often more than 50 % of SEO elements will be outside of your control, and you won’t even have the ability to see – which is why so many people don’t know they exist. Honestly, if you want to get the most out of the areas of you Dubbo business that can be regulated, it is a good idea to think about doing some research into a respected SEO agency. Off-site SEO is discussed so much, ‘what links you need to have’ ‘blogging links don’t work’, ‘ stay away from bad links’ – almost every single SEO blog will talk about how to earn that magical link-juice but if you haven’t got your On-site SEO sorted out, then it is all going to go to waste.
On-Site Digital SEO Marketing
Your on-page optimisation is typically the aspects that are like the unseen stage-hands- behind the curtain, pulling all the levers to ensure the main show continues. It is predominantly a technical enterprise needing direct and experienced knowledge and can have a demoralising effect because of the sheer amount of determination that is needed.
As with anything entailing modern Digital SEO Marketing, it takes time to see final results. This is why it is critical to know what factors of your on-site optimisation have the most significant effect in 2016
An especially important on-page element of your business focuses upon a geographic link, -this was the key focus of the Pigeon update mentioned earlier. For instance, if you want consumers to be able to approach you, have deliveries or need details specific to Dubbo then you need to ensure they can find you. These elements are full of your Google My Business areas such as Maps, Google+, updating contact details, geographic imagery, and integration with data sources.
Keeping your Website Updated:
How regularly your website’s content is updated plays a direct role in Digital SEO Marketing. A page that is well known for delivering high-quality, regular and unique information sees a direct improvement in Search Engine rankings. One of the quickest and easiest ways to benefit from this is to incorporate a blog element into your webpage. Make it short, punchy, engaging and to a schedule you can maintain and you will be contributing to a positive SEO for your Dubbo business.
This is your Google visibility. It draws Google’s straight interest into your site considering that Google like having the chance to associate a face to a website. This is because Google likes to know who has put the content and the information on their website, and this gives the website credibility, in Google’s eyes, there is an actual individual behind the content of the website. Examples with this are when a search returns Google+ business information (including pictures) with Google search results.
These tags are conducive to the identity of your images and assist in the navigation of visually impaired users. They play an important role in your SEO because it creates correlations with your images and improves visibility through keywords and the characteristics that Google Image Search seeks.
These are your H1 and H2 tags. Using natural keyword usage, you can use the Heading tags to add to the method in which your content is indexed by Search Engines.
These tags perform two crucial functions, they both assist in keyword search by representing your content, and they are the physical tags that appear in descriptions in the search results. It is therefore best to have them both concise and true, but also attracting enough to urge users to engage further with your website.
As the CEO of Internet Marketing Experts Dubbo, I know the problems that many people have when beginning the SEO. I myself ran a small business for a number of years and had to learn SEO from scratch and by a great deal of testing. So don’t forget to start off strong and use the information that you know. Once you have developed that foundation, learn as much as possible about Digital SEO Marketing and be persistent with the results. If you come to a stage when you are unsure, or want to set your business apart from the rest, then think about having a conversation to an SEO professional
Having said that, If you want to start on your SEO Campaign and have a talk to us today, then call Internet Marketing Experts Dubbo on 1300 595 013 or visit, www.internetmarketingexpertsDubbo.com.au